20.10.2010 New Zealand

The world’s leading soft drink will supply beverages for the participating Rugby World Cup (RWC) teams. The competition will be hosted in New Zealand in 2011.

Coca-Cola will be giving away non-alcoholic drinks including water and Powerade to each of the 20 participating teams throughout the tournament. The cup currently is ranked the 3rd-largest single sports event in the world, and Coca-Cola has been working hard with the RWC since the 1995 RWC in South Africa to promote and develop Rugby worldwide.

“Rugby World Cup Limited is delighted that Coca-Cola has joined the impressive portfolio of sponsors and suppliers for Rugby World Cup 2011,” says RWC Chairman Bernard Lapasset. “The extension of this special partnership with one of the world’s most recognizable brands further enhances the enormous prestige and attraction of Rugby World Cup in the global marketplace.”

While the Rugby World Cup is a huge sporting event in Europe, it hasn’t reached the global mainstream the way FIFA has. Coca-Cola hopes to be a part of changing that. Host country New Zealand, along with Coca-Cola, wants to add some sparkle to this year’s event. In any case, the New Zealand hosts and Coca-Cola are determined to make this year’s RWC the best Rugby World Cup ever.

“We look forward to working closely with Coca-Cola to promote Rugby around the world as the global sporting community counts down to the start of Rugby World Cup 2011 in just under a year’s time,” Lapasset adds.

Other sponsors of the 2011 RWC are: MasterCard, Heineken, ANZ, DHL and Emirates Airlines. With so much beauty in New Zealand, combined with the excitement of the tournament, this Rugby World Cup should be amazing!

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